EA GAMES FC24 LAUNCH
Award winning event with VIP gamers and football players
One of the biggest video games ever, formerly known as FIFA, in 2023 launched their rebrand to EA Sports FC24. This launch marked a new era in sports gaming and this came with an unforgettable event. Amsterdam warehouse De Kromhouthal was transformed into an impressive club house and pitch experience. With built-in stadium seats, a stage, gaming areas, a bar and a dj-booth the whole space was transformed into a massive gaming show which hosted famous football players, VIP gamers and devoted fans.
Among the attendees were legendary footballers – and gamers – as Ronaldinho, Erling Haaland and Luís Figo. They were excitingly playing the new game with the other guests. Every aspect of this momentous occasion was crafted to engage the senses. It was a gaming night to remember.
On behalf of INCA Productions, A LOT was responsible for the local production with all the know-how for the best suppliers for this event. From graphic supplies to HMUA, furniture and last minute on the spot materials. A memorable feature were the brought-in World Cups where the visitors could have their photo taken with.
CLIENT
INCA Productions
ROLE
Local producer
PHOTO CREDITS
© INCA Productions
© A LOT