e.l.f. PR Event

Launch event of e.l.f. Cosmetics at Etos

Etos and e.l.f. held a PR event at De Hallen Studio’s in Amsterdam, inviting press and influencers from the beauty and fashion industry. Guests experienced the essence of e.l.f.: ‘Eyes, Lips, Face.’ Each theme had its own corner with displays, artworks and test tables.

Commissioned by UPR Netherlands, the layout, styling, decorations and production of scenic elements were in the hands of A LOT. The production included life-size e.l.f. products and a bespoke-built ‘Lips’ photo booth.