Heineken Commerce Week

A spectacular closing party

In the surroundings of the city beach Strand Zuid in Amsterdam, Heineken hosted their annual commerce week in 2019. This inspiring week in the field of sales, marketing and innovation ended with a grand Closing Party.

From a dance and dj booth to bathtubs filled with a variety of drinks, a gaming area – hello beer pong and table football – and a giant ball pit “swimming pool” including Baywatch red life guards. Live music and dj’s made it into a party to relax after a week full of concentration and inspiration.

On behalf of Kingcanary, A LOT was responsible for the creative production and styling of the event.