ICI Paris Pop-Up
Universe of Giving in a transformed shipping container
In December 2024 a giant ICI PARIS gift box was placed in the centre of Eindhoven as a pop-up store. Two large shipping containers we transformed into the Universe of Giving, topped off with a big bow on the rooftop. ICI Paris XL and &C magazine hosted a weekend of beauty and gifting.
From fragrance tastings to well filled goodie bags, festive make-up touch-ups, a mega advent calendar with prizes to win, free personalised illustrations by Dauphine Mulder and an amazing photoshoot contest with &C. A joyous pre-Christmas experience.
Commissioned by ICI PARIS and &C Brandstudio, A LOT was responsible for the entire production of the pop-up. A LOT took care of all renders, visuals, space layout and bringing the concept to reality. We took care of the glass house’s permits, set design styling and complete interior decoration to transform the shipping containers into an alluring shop. Also the crew, hosts, logistics and production of the glass house containers were handled by A LOT. The result? A spectacular glass house of beauty and giving.
CLIENT
&C Brandstudio
ROLE
Creative event producer
PHOTO CREDITS
© Iris Ooms
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xDate:
17 januari 2025