The Witcher Premiere

Gala dinner for Aidsfonds

Welcome to the mystical world of The Witcher, where monsters roam and destiny unfolds. Beurs van Berlage, in a historical building in the centre of Amsterdam, was the scene to the highly anticipated premiere of the Netflix series The Witcher. Transforming its enchanting halls into a realm filled with magic, suspense, and thrilling adventures. As the stars walked the red carpet, fans and enthusiasts gathered to witness the unveiling of this epic fantasy saga on the silver screen.

Beurs van Berlage, a building full of history and charm, provided the perfect backdrop for the fusion of reality and fantasy. This new chapter in the mesmerizing tale of Geralt of Rivia came to life for one evening in Amsterdam. We started the planning by pre-screening the still secret first episodes in a phone free room to realize the guest experience at the event as similar in vibe to the new season

A LOT, on behalf of Kingcanary, was responsible for conceptualizing and executing the creative design of The Witcher Fan Experience. We created the whole guest experience with the entrance in a styled bar with Witcher-themed actors, a Witcher school where guests could learn to do magic, walk through the Garden of Eden and swamp with Kikimora monsters, a cocktail bar with magical drinks and the preview screening of the first two episodes and a Q&A with members of the cast.