Tiktok Ad Awards ’23

EU Grand Prix awards 2023

The second TikTok Awards in 2023 took place at De Hallen in Amsterdam. Prominent European brands and agencies attended this gala show that celebrates the most eye-catching, conversation starting and high-performing campaigns on TikTok. For the evening the venue in a former tram depot was transformed into a party venue containing multiple spectacular content booths.

Viral and trending products on TikTok were showcased for the guests to experience these products. And an extra day was arranged for the content creators to make use of the custom made photo and video booths to create fun and viral social content.

A LOT was responsible for executing the creative design for this TikTok Ad Awards show. From arranging local suppliers and builders to concepting and executing the table styling and creating viral installations. Like the 25 meters long entrance hallway which was transformed in a photo op worthy light tunnel, multiple tailor made photo booths amongst which a 3D glitter and iridescent photo booth and a money-grab-machine to win prizes. The handmade trophies for the winners – made of lenticular prints of the famous music note logo – reflected TikTok’s dynamic energy. This same design was scaled up as a large lenticular (changing when you move) logo backdrop on the show stage.