NIVEA x &C Brandstudio

NIVEA Micellair activation at Chantal’s Pyjama Party

In 2023 &C Brandstudio and NIVEA brought purity and playfulness to Chantal’s Pyjama Party, a large event with music and show elements. At the event in Ziggo Dome Nivea set up a brand activation for their Micellar line.

At the activation the guests could get 360-degree videos and photos taken among floating bubbles. Bringing Nivea Micellar in a fun, interactive and unforgettable way.

On behalf of &C Brandstudio, A LOT was responsible for conceptualising and executing the creative design for this NIVEA micellar brand activation. With colourful, iridescent cubes as eye-catchers, this activation was a festive and successful addition to the event.